![]() ![]() While it may seem implausible for big internet ad sellers to suddenly start shelling out fees to carriers to ensure their ads continue to run, they are already paying out huge fees to ad blocking companies like Eyeo to get their ads white-listed on its popular Adblock Plus browser extension. The implication is that if advertising companies decided not to pay, the telecoms firms would find a way to block their ads.ĭeutsche Telekom, which has more than 150 million subscribers worldwide, told The Financial Times that the post was written by Gerszberg in a personal capacity, but that it has "no fixed plans to introduce such an option." ![]() It will also give operators the opportunity to be a part of the value chain and enrich it with their own Big Data capabilities. ![]() It will eliminate the reasons for users’ ad blocking, so the publishers will enjoy increasing revenues in the growing mobile segment. It will reduce ad spam, so it will increase conversion rate - as it was proven by AdBlock+. This model will deliver sustainable growth to the whole industry. Advertising will be zero rated by operators who will be paid by ad exchange networks for ad delivery. Let’s imagine that a user doesn’t pay for ads out of its own pocket. The future model of mobile advertising delivery needs to be changed. Account icon An icon in the shape of a person's head and shoulders.
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